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Rabu, 28 Juli 2021 09:33:00

Amazon Celebrates Local Businesses in Singapore for National Day

SINGAPORE - 28 July 2021 - As part of this year's National Day festivities, Amazon is recognising small and medium-sized businesses (SMBs) in Singapore and showcasing their success stories with a dedicated 'Shop Local' storefront on Amazon.sg.

Shoppers can also immerse themselves in an interactive video to discover the stories of Hook Coffee, Jomingo, and Oddbods. The storefront features deals from SMBs across categories including home and home improvement, electronics, kitchen and dining, health and personal care, toys and games, groceries and more.
 
With Amazon's latest 2021 study revealing that more than half of Gen Z Singaporeans are #ShopLocal fans, the curated storefront further builds on the strong Shop Local momentum from this year's Prime Day (21 & 22 June), which delivered the two biggest days ever for small businesses on Amazon.sg. More than 17,000 small businesses participated in Prime Day 2021, of which 7,000 joined for the first time ever to enjoy record-breaking sales.
 
"Nurturing local businesses has always been at the core of our work at Amazon and goes hand in hand with our customer obsession. Our Shop Local storefront aims to directly connect brands and shoppers across Singapore, providing over 225 free tools to help SMBs get online and scale. We are very heartened by their success and will continue to expand our efforts to spur their growth, empowering local sellers to digitise, expand beyond our borders, and connect with consumers around the globe. As we celebrate our resilience this National Day, we hope that Singaporeans will continue supporting SMBs in Singapore," says Bernard Tay, Country Leader, Amazon.sg Seller Services.
 
In addition to shopping from local brands and enjoying exciting deals during National Day, shoppers can participate in 'The Great Local Giveaway', a series of social contests on Amazon.sg's Instagram page. They can explore products from six SMBs and participate in the contests to stand to win a gift set. More than 25 gift sets are up for grabs and 'The Great Local Giveaway' runs from 28 July to 20 August 2021.
 
Notable SMBs featured on Amazon's dedicated Shop Local storefront include: Singapore's first online coffee subscription service - Hook Coffee; plant-based and eco-friendly beauty brand - Jomingo; and toys offered by the Emmy-nominated animation series - Oddbods.
 
Hook Coffee
As the first e-coffee company to offer subscription services in Singapore, Hook Coffee makes fresh, quality speciality coffee accessible and more affordable to everyone. It was founded by two Singaporeans in 2016.
 
Today, not only are all its coffees ethically sourced and traceable, but Hook Coffee also launches a new flavour every month. Amidst the pandemic, it started hosting virtual workshops for those keen to learn more about coffee.
 
In just five years, the brand has expanded its product range from coffee beans and grounds to single-serve drip bags, Nespresso and Dolce Gusto compatible capsules, and bottled cold brew coffee.
 
Hook Coffee started offering its products on Amazon.sg in July 2020, relying on Fulfilment by Amazon (FBA) to sell and manage its stock and deliveries domestically. This year, it is looking to expand internationally with Amazon's 20 global stores to reach over 150 million paid Prime members and hundreds of millions of active customer accounts worldwide.
 
"Amazon is a really good platform for start-ups keen to sell their products online and understand how the e-commerce business works. The dedicated account managers, coupled with services such as FBA, make it very easy for us to process orders, control inventory, manage marketing campaigns, and reach customers far beyond our network - without any compromise on the quality of our coffee. We're excited to grow our reach and customer base with Amazon globally now - anything and everything is possible!" said Wayne Lai, CEO, Hook Coffee. (*).

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