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Jumat, 11 Desember 2020 09:20:00

Cityneon Forays into Historical Artefacts IP Exhibition

Machu Picchu and the Golden Empires of Peru
With the support of the Ministry of Culture and the Government of Peru, Cityneon has entered into an agreement with Museo Larco and Inkaterra Asociación, together with World Heritage Exhibitions to bring Machu Picchu and the Golden Empires of Peru, a historical artefacts IP exhibition to the world
Cityneon's first artefacts exhibition includes 228 unique pieces from Museo Larco in Peru, featuring the largest gold collection to ever travel the world
The exhibition focuses on ancient civilisations that pre-date the Inca empire and the highlight of the exhibition is a fully intact Gold attire of a Chimú Emperor, that dates back to 1300 AD, before the expansion of the Inca Empire
Debuting in October 2021 at the Boca Raton Art Museum in Florida, the exhibition will be touring to various cities across the globe
Targeting to welcome 12 to 15 million visitors worldwide
This latest expansion builds on Cityneon's repertoire of world-class experiences, positions the Group as one of the world's largest experience entertainment companies that are continuing to grow amidst the Covid-19 pandemic

SINGAPORE - 10 December 2020 - Cityneon Holdings ("Cityneon", the "Company"/collectively with its subsidiary, "Victory Hill Exhibitions", the "Group") today announced that it has entered into an agreement with Museo Larco and Inkaterra Asociación, with the support of the Ministry of Culture and the Government of Peru.

In 2021, Cityneon will debut an exhibition of over 200 pieces of rare, original artefacts from Peru that focuses on ancient civilisations that pre-date the Inca empire. Called Machu Picchu and the Golden Empires of Peru, the exhibition will feature pieces that are valued at approximately US$250 million and will travel to various cities around the world.

The official signing ceremony was conducted virtually on 4th November, 2020 with key representatives from Cityneon, Museo Larco, Inkaterra Asociación and World Heritage Exhibitions, transcending geographical limitations from Singapore, to Peru to the United States of America.
 
Partnering with World Heritage Exhibitions as the exclusive global show operator and promoter, Machu Picchu and the Golden Empires of Peru features the largest gold collection to ever travel the world and it includes a virtual walkthrough of the UNESCO World Heritage Site Machu Picchu -- perfect for scratching the travel itch during this pandemic. To preserve this invaluable historical site, fewer than 1 million travellers are allowed entry into Machu Picchu every year. With the recent global pandemic situation, the need for social distancing and other measures to prevent the spread of the coronavirus, this number has further dipped to 250,000. Cityneon is proud to be selected as the partner to bring the ancient Peruvian culture to the world.
 
In Machu Picchu and the Golden Empires of Peru, visitors will be treated to the fascinating story of the transformation of dozens of ancient cultures in Peru, starting with the Chavín culture, one of the earliest civilizations in the Americas, and stretching 3,000 years to the discovery of Machu Picchu by Hiram Bingham III in 1911.
 
The highlight of the exhibition is a fully intact Gold attire of a Chimú emperor, that dates back to 1300 AD. The Chimú empire was born from the previous Moche state in the northern coast of Peru, centuries before the expansion of the Inca empire, that formed the largest empire of the Southern Hemisphere.   
 
The Chimú attire is the expression of an imperial body dressed in gold, channelling the power of the Sun, representing this Andean God on earth, and it will be surrounded by more than 10 earlier royal gold and silver ancestral attires from the land of the Incas.
 
Mr. Ron Tan, Executive Chairman and Chief Executive Officer of Cityneon, said: "We are honoured to be trusted by Museo Larco and the Government of Peru to showcase these treasures to the world. We believe our expertise and track records will let us do justice to these remarkable pieces of rare Machu Picchu artefacts and allow us to take visitors through big, wonderful experiences. We are thankful to work with partners as established as the Museo Larco, Inkaterra Asociación and World Heritage Exhibitions. Together, we are confident to showcase this thrilling exhibition about the ancient cultures who lived in this city 7,000 feet above sea level in the Andes Mountains."
 
With the limited entertainment options available as the world recovers from the unprecedented global pandemic situation, Machu Picchu and the Golden Empires of Peru will differentiate itself as a safe entertainment option due to the sheer size of the exhibition  spanning over 1,500 square meters, allowing social distancing between visitors while they savour the 228 pieces of original Peruvian artefacts.
 
Mr. José Koechlin Von Stein, President of Inkaterra Asociación said: "We are delighted to announce this partnership with Cityneon. Their track records of holding interactive exhibitions means Machu Picchu and the Golden Empires of Peru will be just as engaging as all their previous works, and we look forward to hosting millions at this historical, educational and fun exhibition while visitors learn about Peruvian history. We trust Cityneon's vast expertise will truly bring ancient Peru to life."
 
Mr. Andrés Alvarez-Calderón Larco, President of Museo Larco said: "We're incredibly proud of our rich history and trust that Cityneon is the best partner to showcase the extraordinary and rich history of ancient Peru, bringing to life the various cultures that have lived in the land of the Incas and Machu Picchu over an astounding 5,000 years. We cannot wait for people all over the world to view these amazingly preserved artefacts up close."
 
Mr. Anthony Tann, President and Chairman of World Heritage Exhibitions, said: "We are extremely honoured and excited to be the exclusive global partner for the operations and promotions of this thrilling and engaging exhibition about the Peruvian culture. We are targeting to welcome approximately 12 to 15 million visitors from all over the world to visit this enchanting exhibition."
 
To hold the exhibition, Cityneon has assembled an experienced global team who would be able to handle these precious historical treasures. The Group's subsidiary Victory Hill Exhibitions holds the world's largest market share of Hollywood exhibition IPs globally, and it will make use of its vast industry experience in the curation of intellectual property in the travelling museums artefacts space.
 
Having won the trust of billion-dollar Hollywood studios, the Group now looks to partner more governments of the world to bring their history and culture to people all over the world. This exhibition of Machu Picchu is Cityneon's foray into historical artefacts and it will not be the last. Stay tuned for more announcements in this space.  (*).