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Jumat, 28 Februari 2020 15:03:00

ERA To Launch Mobile-First Microlearning for Trusted Real Estate Professionals to Learn-As-They-Earn

SINGAPORE, - 28 February 2020 - ERA Realty Network (ERA), Singapore's largest international real estate agency network in Asia Pacific, has become the first real estate agency here to launch a partnership with Gnowbe -- an award-winning mobile-first microlearning platform -- to empower trusted real estate professionals to learn-as-they-earn.

Even with many technological advances in the training industry, traditional formats such as instructor-led or classroom-style trainings remain one of the most popular training techniques in the real estate industry. This mobile-learning platform would allow more than 7,000 real estate trusted professionals to access ERA's robust learning content and sales enablement information on-demand in a mobile-first environment, preparing them to meet the rising demands of the industry.

Prior to this partnership, Gnowbe successfully collaborated with Ngee Ann Polytechnic to launch the first CEA-approved digital CPD course for its Real Estate Business programme last year, giving them the necessary experience to fulfil the requirements set out by ERA to design e-learning content specifically to help ERA real estate professionals rise a notch above the current industry's standards in terms of professionalism, skillsets, ethics and integrity.

At launch, the digital learning content will include real estate salesperson courses, technical & soft skill training, as well as briefings on project launches. A total of nine modules will cover a range of topics such as asset progression tools for real estate investments, ethics and issues faced by real estate salespersons, sales kits for use in marketing new projects and personal branding, etc.  This library will continue to expand with new skills to enrich and equip real estate professionals. (Please refer to Appendix A and B for the list of modules and how to get started.)

"We are seeing a new approach to the learning of specialised real estate training in this competitive real estate industry driven by tech; one that is bite-sized, collaborative and turns real estate salespersons into the industry's trusted professionals. The prudent timing in the release of this mobile microlearning platform as opposed to large group training is also fitting, minimising the risk of further transmission of the COVID-19 virus in the community,"said Jack Chua, CEO of ERA Realty Network. (*).

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