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Selasa, 17 November 2020 11:42:00
Far East Hospitality announces local and regional expansion plans
Venturing into new business segment with the addition of Oasia Resort Sentosa on Sentosa Island
Introducing a second Village hotel in Japan, and the first Quincy expansion in Australia
SINGAPORE - 17 November 2020 - Far East Hospitality, one of the leading operators of hotels and serviced residences, today announced that it will forge ahead with its local and regional expansion plans with three properties -- Oasia Resort Sentosa, Far East Village Hotel Yokohama, and Quincy Hotel Melbourne.
Oasia makes a splash into Sentosa Island
Slated for opening in the second quarter of 2021, Oasia Resort Sentosa will be the fourth property on Sentosa island managed by Far East Hospitality. The homegrown company has signed a Hotel Management Agreement (HMA) with Far East Organization. Under the agreement, Far East Hospitality will be responsible for the hotel's operations, and sales and marketing functions. This property also marks Far East Hospitality's first foray into the resort and spa category.
"The progression into the resort and spa field is both a natural and calculated move," said Arthur Kiong, Chief Executive of Far East Hospitality. "Each of our properties on Sentosa cater to different demographics. Village Hotel Sentosa for urban explorers and families. The Outpost Hotel for young couples who prefer exclusivity, and The Barracks Hotel for those who enjoy old world charm of the building's architecture and service offerings. With Oasia Resort Sentosa, which targets the wellness conscious, it completes our suite of offerings on the island."
The 191-key property consists of Suites, Wellness Premier Rooms, and Deluxe Rooms. Guests will have the opportunity to experience a wellness lifestyle encompassing not just a spa treatment, but healthy eating, fitness routines, mind-body practices, as well as connecting with nature. Wellness journals, self-care checklists, and access to a collection of guided meditation audio are amongst the many items that are made available for guests during their stay.
Four months after opening Far East Village Hotel Ariake -- Far East Hospitality's first venture into Japan, the company is expanding further with a management contract for a second Village property in Yokohama. Far East Village Hotel Yokohama is set to open in the second quarter of 2021. The 277-key property will be managed by Far East Hospitality under a HMA with Far East Organization.
Situated in the heart of downtown Yokohama, the property targets business travellers. It is a five-minute drive to the central business district and a three-minute walk to Sakuragicho and Kannai stations. Guests will also be able to Eat, Play, and Explore like a local at cultural enclaves such as Chinatown and the Red Brick Warehouse, and attractions such as the Cup Noodle Museum and Cosmoworld.
"Tourism in Japan has picked up gradually since the easing of travel curbs and the resumption of reciprocal 'green lanes' for business and official travel. We are also hopeful that launching the property will also give us the opportunity to capture the domestic market," said Mr Kiong.
Quincy debuts in Australia, Melbourne
From thoughtful spatial design to playful interiors and wondrous experiences -- these are some of the finer things that guests can expect when Quincy Hotel Melbourne opens in the first quarter of 2021. The HMA is signed with InterGlobe through Far East Hospitality's joint venture company, Toga Far East Hotels in Australia, marking the Quincy brand's first expansion abroad.
Quincy's quirky and anticipatory approach to service fits into Melbourne's upbeat and experiential city lifestyle. Located at the top of Flinders Lane -- a vibrant street in Melbourne's central business district -- the hotel targets at social urbanites with a penchant for experiential travel and the finer things in life. Guests will be able to enjoy South East Asian cuisine at its signature restaurant as well as access to its club levels and lounge. The hotel also boasts a rooftop pool with views of Melbourne CBD and the nearby lifestyle precinct.
Additional quotes from HMA partners can be found in ANNEX A.
Far East Hospitality is a 70-30 joint venture between Far East Orchard Limited and The Straits Trading Company Limited.
Commenting on the expansion plans, Far East Orchard's Group Chief Executive Officer, Alan Tang said, "Hospitality business has been the core contributor to Far East Orchard's earnings, and it is a vital part of our strategy to build a lodging platform and grow recurring income. Most recently, we crossed a significant milestone with the opening of our 100th hotel -- Adina Melbourne Southbank, managed by Toga Far East Hotels. Through Far East Hospitality, we intend to continue growing our recurring income base with HMAs in key cities across the Asia-Pacific region; cities with strong long term fundamentals for the tourism industry, domestic travel and other demand drivers."
On bringing the Quincy brand to Melbourne, Toga Far East Hotels' Chief Executive Officer, Antony Ritch said, "We are thrilled to introduce Far East Hospitality's colourful Quincy brand into Australia early next year. With Quincy we are bringing the sights, sounds and most importantly flavours of South East Asia to Australia. (*).