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• Iconic Korean Actress Son Ye-Jin of Spackman Media Group, an Associated Company of Spackman Entertainment Group, Selected As New Advertising Model for Pew Water Hydrogen

Minggu, 12 Desember 2021 22:21:00

Iconic Korean Actress Son Ye-Jin of Spackman Media Group, an Associated Company of Spackman Entertainment Group, Selected As New Advertising Model for Pew Water Hydrogen

Son Ye-jin of Spackman Media Group, who starred in highly popular romance drama CRASH LANDING ON YOU (2020), endorses Pew Water Hydrogen, a hydrogenated beverage

Son Ye-jin headlines in upcoming JTBC's new drama, 39, which is scheduled to be aired in the first half of next year

SINGAPORE - 10 December 2021 - Spackman Entertainment Group Limited (the "Group"), one of Korea's leading entertainment production groups, wishes to announce that Son Ye-jin represented by MSteam Entertainment Co., Ltd. ("MSteam"), a wholly-owned subsidiary of the Group's associated company, Spackman Media Group Limited ("Spackman Media Group"), has been selected as the new advertising model for Pew Water Hydrogen, a hydrogenated beverage.

Pew Water Hydrogen is a premium water product made by mixing ultra-high purity hydrogen with bedrock groundwater. It can be easily purchased at convenience stores in Korea. The brand of Pew Water Hydrogen is recognized in domestic & foreign health documentaries and beauty programs, and it is well-known among local stars and social media influencers in Korea.

Son Ye-jin, who starred in highly popular romance drama CRASH LANDING ON YOU (2020), is one of the flagship artists of Spackman Media Group.

Previously, Son Ye-jin was the exclusive model of Skinceuticals  and  released a pictorial with fashion magazine Marie Claire for the first time.

Son Ye-jin stars in JTBC's new drama, 39, which is scheduled to be aired in the first half of next year. Directed by Kim Sang-ho of RUN ON (2020) and written by Yoo Young-ah of ENCOUNTER (2018) & KIM JI YOUNG, BORN IN 1982, 39 is a 12-episode drama about the romance and everyday lives of three friends who are on the verge of turning 40. In the drama, Son Ye-jin takes on the role of Cha Mi-jo, a director of a dermatology clinic in Gangnam, Seoul, who grew up in a wealthy environment.

Son Ye-jin's latest tvN K-drama, CRASH LANDING ON YOU, achieved massive record-breaking viewership success in Korea and became a top hit in Japan, attaining #1 on Japan's Netflix for four months. The K-drama was one of the top 10 Most Watched Netflix Shows in the United States. Son Ye-jin was awarded the Hallyu Drama Best Actress Award at the 15th Seoul International Drama Awards for her role in CRASH LANDING ON YOU.

Her recent films include BE WITH YOU (2018), THE NEGOTIATION (2018) and THE LAST PRINCESS (2016), all of which were invested by the Group and/or Spackman Media Group.

In 2018, Son Ye-jin's performance in BE WITH YOU, which broke the all-time first week box office historical record for romance film in Korea, clinched her the Best Actress Award at the Seoul Awards.  Son Ye-jin also received the Prime Minister's Commendations at the 2018 Korean Popular Culture & Arts Awards and won the Best Actress for Hallyu Dramas at the 2018 Seoul International Drama Awards, underscoring her international status as an iconic Korean actress.

Other than Son Ye-jin, MSteam also represents rising international Korean star Wi Ha-jun of Netflix's most-watched show ever, SQUID GAME (2021), and popular Korean actress Lee Min-jung, who won the Top Excellence Award for her role in ONCE AGAIN (2020). (*).