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Jumat, 07 Januari 2022 12:51:00

Influential Brands Celebrates Champions of Business Excellence in Asia with Gala Event in Thailand as Part of The Celebration

SINGAPORE - 6 January 2022 - As small enterprises and prominent businesses alike are embracing the future of work, Influential Brands conferred recognition on brands and employers who stood strong in their commitment to excellence.

Backed by a robust market survey in Asia with the participation of 15,000 consumers and an anonymous survey of more than 10,000 employees, 32 companies are named the "2021 Asia's Top Influential Brands", 5 companies are named "2021 Thailand's Outstanding Brands" and 5 companies are crowned "2021 & 2022 Asia's Top Employer Brands".

A strong brand equity and company culture have been proven to be the key which enables businesses to weather through a crisis like the COVID-19 pandemic. The 32 companies cited by consumers as their preferred choices are AOX, Bangchak, Beijing Tong Ren Tang, Bio-Home, Canadian 2for1 Pizza, Central Department Store, Chow Tai Fook, CP, EB Foods, Ecovacs Robotics, Eu Yan Sang, Family Mart, Holistic Way, IG, Krispy Kreme, Siam Makro, MindChamps, Muang Thai Life Assurance, Naturel, NTUC FairPrice, NTUC LearningHub, Pigeon, Pokka, PropertyGuru Group, Rajdhevee Clinic, Refresh, SparSha, SUU Balm, True Corporation, Thai Life Insurance, The Mall Group, Tops Market.

Based on their branding efforts to engage customers and provide an excellence experience, 5 companies from Thailand were recognised as Outstanding brands. Those are: FWD Insurance, Major Cineplex Group, Winner Group Enterprise, Techno Medical and Lamina Films.

Finally, 5 companies were awarded with the title "2021 & 2022 Asia's Top Employers" for their outstanding achievements engaging their employees and building a healthy and meaningful company culture. Those are: Siemens, PropertyGuru Group, Watsons Singapore, The National University Health System (NUHS) and JustCo.

Mr. Jorge Rodriguez, Managing Director of Influential Brands said, "To emerge top in consumers' minds during such a time is a testament that extends beyond a commendable or well-thought out crisis response. The common thread among the Top Brands is their emphasis on innovation, consistency in promise delivery and many faithful years of serving market needs. Such efforts are valued by consumers and are in turn reflected in the market sentiment. I would like to congratulate all Top Brand Winners for their well-deserved win, especially during this exceptional time."

BRAND LEADERS ARE GLAD TO WIN THE HEARTS OF CONSUMERS

"FairPrice is privileged to be entrusted with this prestigious award for the seventh consecutive year. This is only possible because of the trust accorded to us by consumers," said Mr. Seah Kian Peng, Group CEO, FairPrice Group.

"We are excited and humbled to be voted a 3rd-time winner of this award. PropertyGuru is on a mission to help Southeast Asians make confident property decisions and aspires to be a brand of trust, supporting people to find, finance, and own their homes. Being recognised as the most influential brand gives us the confidence to keep raising the bar and deliver towards higher aspirations," said Mr. Bjorn Sprengers, Chief Marketing Officer & Head of FinTech of PropertyGuru Group.

"MindChamps started out as an idea with a passion to fill the gaps in education. To be able to bring that idea to fruition and make a positive difference to the next generation is an honour and we are grateful to be accorded this award for 7 years running. This is a testament to the trust our students and parents have in our research-backed curriculum and delivery," said Mr. David Chiem, MindChamps Founder CEO and Executive Chairman.

"We are honoured to be conferred the title of Top Influential Brand under the categories of Health & Wellness TCM Retailer, Bird's Nest and Essence of Chicken, based on a nation-wide study on consumer preferences by a leading research agency. We are truly humbled by the continued support we received from our valued consumers and partners as the Influential Brands awards recognise brands that have achieved a great standing with consumers in addition to the brand's continuous drive towards brand excellence. Staying true to our value of 'Caring for Mankind', we stay focused on empowering our consumers with the best health and wellness solutions to lead an active and healthy lifestyle,"said Ms. Serene Seow, Managing Director of Eu Yan Sang Singapore. (*).