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Selasa, 11 Agustus 2020 20:16:00

Prudential Thailand and The 1 to launch country’s first lifestyle-health collaboration

Members of The 1 loyalty programme gain access to AI-driven lifestyle, health and wealth services
HONG KONG,  - 11 August 2020 - Prudential Life Assurance (Thailand) Public Company Limited ("Prudential Thailand") and The 1 CENTRAL LIMITED ("The 1") today signed an agreement for the country's first lifestyle and health collaboration, bringing enhanced digital services to members of Thailand's leading loyalty programme.

The 1 is Thailand's largest loyalty platform, with over 17 million members, and  Prudential Thailand is part of Prudential Corporation Asia (Prudential), a leading insurer and asset manager, who also offers digital health services and content in 11 markets across Asia through its app, Pulse by Prudential.

Through this collaboration, The 1's members will gain access to highly customised digital lifestyle and health solutions based on their lifestyle preferences, health stages and savings intentions. The partners in the collaboration will use Artificial Intelligence (AI) to curate and offer services that are highly relevant to members, helping them to achieve a higher quality of life and wellbeing.

Mr Robin Spencer, Chief Executive of Prudential Thailand, said, "We are delighted to work with The 1, which shares our aspiration to support and protect families through the use of new digital solutions. This collaboration builds on our launch of Pulse, a highly engaging, holistic app that will help Thai people live longer, healthier lives. Pulse harnesses the power of AI to provide highly personalised health and wellness insights for our users."

Dr Ton Chirathivat, President -- The 1, Central Group said, "We always create and continue bringing innovative and surprising experiences to The 1 members in every angle of life including Health & Wellness especially during Pandemic situation nowadays. With this strategic partnership, we are truly confident and commit to provide one-of-a-kind health and well-being experiences to another level for our The 1 members"

About Prudential in Thailand
Prudential has operated in Thailand for more than 24 years through Prudential Life Assurance (Thailand) Public Company Limited. Prudential serves more than 1.6 million customers in Thailand and manages more than Thai Baht 112 billion of assets on their behalf. In 2019 the Thailand business grew IFRS operating profits by 8 per cent to USD 170 million and Life Weighted Premium by 8 per cent to USD 619 million. (31 December 2019 figures). (*)