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Selasa, 29 Maret 2016 12:06:00
Silabus Manajemen Pemasaran STT Dumai Semester 2
Silabus Manajemen Pemasaran
STT Dumai Semester 2
Standar Kompetensi:
1. Mahasiswa mampu merancang penelitian pemasaran
2.Mahasiswa mampu mengidentifikasi kebutuhan pengembangan produk
3. Mahasiswa mampu menggunakan teori pemasaran dalam pengembangan produk baru
Silabus :
1. Peranan pemasaran dalam kinerja organisasi
2. Pengumpulan informasi dan pengukuran permintaan pasar
3. pemilihan lingkungan pemasaran
4. pengembangan penawaran pemasaran
5. Analisis pesar konsumen dan perilaku pembeli
6. Analisis pasar bisnis dan perilaku pembeli
7. Identifikasi segmen pasar dan pemilihan target pasar.
Ttd,
Dosen Pengampu,
Herni Hartati, SE, M.Pd
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