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Selasa, 28 Desember 2021 17:46:00
The Inaugural VinUniversity Global Case Competition Awards Prizes To Global Teams
HANOI,
VIETNAM - 28 December 2021 - The "VinUniversity Global Case Competition
2021" (VGCC), organized by VinUniversity, has just concluded. Three
teams from the United States, Finland, and Vietnam pushed ahead of over a
thousand teams from 200 leading universities in 30 countries to score
the top three prizes.
The Award Ceremony of VinUniversity Global Case Competition 2021
The
theme of the 2021 competition was "VinFast Goes Global". The case,
written by Professor Michael Dixon of Utah State University and
developed in consultation with faculty members from Cornell University
and VinFast executives, described the complex and highly topical
challenges facing VinFast as it enters the US market with its brand new
Electric Vehicles. Teams were required to develop strategies, solutions
and implementation plans for this expansion, taking into consideration
several challenges facing the Electric Vehicle market in general, and
VinFast in particular.
Discussing the topic of the competition,
Professor Edward McLaughlin - Professor Emeritus at Cornell University,
and member of the competition's judging Panel - commented: "The teams
had many creative and outstanding ideas. Unlike other competitions that
use hypothetical or past cases, VGCC poses a realistic and current
problem facing a business.".
Over 4,000 students from over 200
universities from 30 countries formed 1,085 teams to participate in the
competition. The competition had three stages and teams had to qualify
to move to the next round of the competition. Only ten teams were
selected in the Final Presentation round of the competition. In addition
to submitting a detailed twenty- page plan for addressing the six
challenges presented in the case, the teams also presented their key
ideas before a panel of judges comprising of VinFast senior executives,
and faculty from other top US based universities, and answered many
tough questions from the judges.
"We are delighted to establish
this global case competition because it provides experiential learning
opportunities for students and helps them develop critical thinking and
problem solving skills, and brings people together to solve real world
problems," said Professor Rohit Verma, the Provost of VinUniversity.
True
to the academic and student-centric mission of the VGCC, VinUniversity
organized three informational webinars to help the students prepare for
the competition attended by over 1,000 participants. Faculty from
VinUniversity, Cornell University, the CEO of VinFast, and case writer
provided valuable insights to students about how to make their case
analyses compelling and their recommendations defensible. As Professor
Dixon advised "This case is an opportunity for students to make
persuasive arguments regarding the goodness of their solutions. We are
not looking for one right answer. Instead, we are looking for how the
students come with their answers, how well they describe it and how well
they can defend it."
To make the process of evaluation fair and
objective, the judges developed comprehensive and multi-dimensional
rubrics for each stage of the competition, designed to assess the depth
of the research and analysis, the details of the proposed implementation
plan and the quality of the team presentation in the final round.
The
First Prize went to EVA - made up of 4 members from 4 different
universities: DePauw University (USA), Tampere University of Applied
Science (Finland), Fulbright University (Vietnam), and Foreign Trade
University Ho Chi Minh City (Vietnam). EVA successfully convinced the
judges with the team's strategy to position VinFast as the best option
for the "Wait and See'' segment - customers who are careful with their
finances and make purchasing decisions based on a car's features and
ease of use. This was considered a disruptive approach because
traditional EV-makers tend to focus on early adopters of the technology.
The
Second Prize went to VinFast WinFast - consisting of 4 students from
VinUniversity, with their proposal to market the cars to the
extended-Millennials (Gen Y) segment, with ages ranging from 25 to 56.
The group's core proposal centered around Vivi Smart Companion, which
supports users in their entire customer journey with their VinFast car,
designed to build a life-long, personal connection with the company and
their cars. The Third Prize went to 4 students from Juniata College
(USA), Villanova University (USA) and British University Vietnam with
their "Influencer Marketing" strategy.
The total prize value for
the 3 winning teams was approximately 400 million VND, equivalent to
17.000 USD, with the First Prize being worth over 200 million VND
(equivalent to 10.000 USD).
The contestants came from the world's
top universities, such as Cambridge University (UK), Oxford
Universities (UK), Duke University (USA), Cornell University (USA),
National University of Singapore (Singapore), Nanyang Technological
University (Singapore), Monash University (Australia), Yonsei University
(South Korea), VinUniversity, etc., and the students collectively spent
14,000 hours researching and devising solutions.
Mr. Craig
Westbrook - Chief Service Officer from Vinfast US expressed his
impression "What a competition, what fantastic contestants you were,
truly inspiring, and it's exactly the kind of thing that I would say
companies like VinFast are certainly looking for in our future talents."
(*).