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Kamis, 03 Desember 2020 14:02:00

WeTV Enters a Partnership with Media Prima, Making Exclusive Premium, On-Demand Content More Accessible For Viewers

KUALA LUMPUR, MALAYSIA - 3 December 2020 - Malaysia's entertainment scene has reached new heights as it celebrates a partnership between leading streaming platform for emerging markets; WeTV and the nation's integrated media powerhouse, Media Prima.

This significant milestone will see both parties working hand in hand to offer rich on-demand experiences to locals and viewers across Asia, boosting local content offerings for both parties. This partnership entails a licensing deal that enables WeTV's acquisition of both exclusive and library titles from Media Prima, beginning 26 November.
 
Since January 2020, WeTV Malaysia has seen a viewership growth of more than 10-fold, positioning it as one of the nation's leading streaming platforms. The entertainment scene is taking the initiative to adapt to digitalisation with the rise in digital consumers as the masses are shifting from the traditional means of media consumption to more on-demand offerings and services.
 
As a result of this partnership, a variety of content from Media Prima will be readily available on the WeTV platform, paving the way for more Media Prima consumers to access on-demand local content offerings. This content will not only consist of library titles formerly aired through Media Prima's channels but also brand new exclusive programmes and films locally produced by the entertainment house themselves. This partnership will serve to further strengthen the local entertainment industry and bolster it with even higher quality content which will be enjoyed by not just Malaysians but by viewers across Asia through the WeTV platform.
 
To kick off the partnership between both parties, two new exclusive programmes by Media Prima will also be launched via WeTV's streaming platform throughout the month of November and December. "Sang Pewaris" depicts a rags to riches story with an interesting romantic twist in the plot, featuring on 26 November 2020 while "Bidadari Salju" looks into a classic tale of love revenge and is set to be released on 15 December.
 
"We are very excited to be working hand-in-hand with Media Prima, one of the entertainment pioneers for this collaboration and are honoured to be the chosen streaming platform for all of their great content as the local entertainment industry moves forward in big digital strides", said Aik Kuang Heng, Country Manager of WeTV Malaysia. "With this partnership, we hope that the drama and film industry in Malaysia will achieve a fresh breakthrough as the programmes are made to be even more accessible. From working together as well we hope to further promote and shed light onto the local creative industry while driving up viewership across both WeTV and Media Prima platforms."
 
The WeTV and Media Prima partnership will be at the forefront of introducing a vast array of Malay-centric content, with exciting future plans of adding more Media Prima library titles in phases. Boasting over 9.5 million daily audience reach, Media Prima is excited to further expand its reach by bringing its content online.  "Our goal with this partnership is to ensure that the local audiences are able to enjoy their favourite shows on-demand via their preferred streaming device", said Datuk Khai Salleh, Chief Executive Officer of Primeworks Studios and Television Networks, Media Prima Berhad .

"We are equally as excited as WeTV to have them on board as we figure out ways to navigate and elevate the industry to a whole new level together. With this collaboration, we're aiming to reach out to an even bigger pool of audience as streaming is made convenient for everyone. Our current library of programmes also consist of a diverse range of genres, with a focus on Asian titles, ensuring that everyone has something to look forward to watching."  (*).