HONG KONG, CHINA -- July 3, 2018 - Lane Crawford, Asia's iconic luxury department store is pleased to announce Tom Fereday Design as the winner and 12 runner ups selected from a panel of judges from the Creative Call Out, which took place in Sydney earlier in May, 2018.

 

The Creative Call Out is Lane Crawford's commitment to identify and nurture the best talent in fashion and lifestyle across the globe. The event in Sydney represents the eighth round with previous events held in Los Angeles, Shanghai, Beijing, Chengdu, and Hong Kong.

 

Taking place at The Woolmark Company's head office in Sydney, 24 finalists were selected from more than 240 applications across Fashion, Lifestyle, and Creative categories.  

 

The finalists were selected to present their collections and portfolios to a panel of Lane Crawford's representatives and industry experts including Ms.Edwina McCann, editor-in-chief of Vogue Australia and board co-chair of Australia Fashion Council; Ms. Alison Veness-McGourty, publisher and editor of 10 magazine;  Mr. Damien Woolnough, editor-in-chief of Marry the Man;  Mr. Mikey Nolan, creative director/ founder of Double Rainbouu; Mr. Maurice Terzini, creative director of 10 Pieces and Icebergs; Ms. Karen McCartney, interior and design author; Ms. Emma Elizabeth, designer; Ms. Louise Olsen, co-founder and designer of Dinosaur Designs; Mr. Leonard Hamersfeld, director and founder of Buzz Products, and Mr. Stuart McCullough, managing director of The Woolmark Company, chief executive of AWI.

 

"We were excited to meet so many creative talents in Sydney.  Since our launch of the Creative Call Out, we continue to be inspired by the individuals behind every design, hearing in person their own stories," said Ms. Joanna Gunn, Chief Brand Officer.

 

The winner, Tom Fereday Design was selected for his principles of honest design, conveying a design process which celebrates the materials and manufacturing processes by collaborating with local makers.  

 

"We believe that Tom's creativity will appeal to our customers in Greater China, not only are his designs intelligent and thoughtful yet incredibly enduring.  We look forward to taking Tom on the Greater China journey, where he will have the opportunity to showcase his creative products to a new growing customer base that shares in his philosophy of shared responsibility," said Ms. Kelly Wong, Director of Fashion, Lane Crawford.

 

Tom Fereday will be awarded an 18-month partnership which includes a business development investment of HK$500,000 (AUS$83,000) and investment into his collections.  As part of the partnership, it will include access to Lane Crawford's retail platform, mentorship and development from a team of internal retail specialists. 

 

"The Creative Call Out really allows us to make a difference to designers to help their businesses grow and to expose their products to a new customer base in China, we would like to thank all of the finalists for taking the time and effort to apply.  The energy and creativity has been incredible and truly inspirational." said Ms. Joanna Gunn.

 

Twelve runner ups will be selected to launch their collections up to two seasons, onboarding services as well as mentorship and business advice. Lane Crawford will also feature the brands across key marketing campaigns. (MO).